New Trends in Salesforce Technology
Business components such as sales, customer service, and marketing – tasked with generating new experiences that meet raised customer expectations – are changing their views to see IT as a tactical business partner. IT now has the prospect to not only improve customer-facing technology, but to transform it. There are some points of sales force trending these days mention below:
IT is no longer a cost center, it’s a value-based business partner
Most IT leaders decide that the industry is undergoing the biggest ancient shift of its role. Over the next 12-18 months, 71% of IT organizations will shift from being a technology offering cost center to a value-based service brokerage. Today, IT is the central worried system empowering business transformation, partnering with sections to orchestrate experiences with associated data and new capabilities.
Innovation is a critical priority for its top-performing teams
The battle between searching time for invention and ‘keeping the lights on’ is nothing new for IT leaders, yet business’s appetite for innovation grows tougher by the minute.
Top IT departments are 3.5x more likely than disappointing teams to say industry-disrupting revolution is a critical priority. At the same time, tech leaders are faced with serious skill gaps among staff in virtually every area of IT.
The speed of development cycles is both a challenge and priority
Speed is achronic subject for IT teams – 67% of IT leaders say refining the speed of development cycles is a high urgency. And while speed is an important success metric, it’s also a top encounter.
To improve, IT leaders are discovering options such as low-code resolutions and citizen development. Some concerns – specifically, security and deficient governance or training – still hold IT teams back from placing users in the driver’s seat.
The use of artificial intelligence (AI) is about to boom
75% of business purchasers expect that by 2020 companies will anticipate clients’ needs and make relevant ideas before they contact them.
Among employees, 65% agree that by 2020 AI automation and/or the help in work-related actions will have a major or moderate impact on daily work life at their organization.
IT professionals expect AI use to jump 30% over the next 12-18 months. While many tech teams are actively describing AI plans, fewer than 25% have systematically mapped their paths forward. As the AI wave gains impetus, IT teams have work to do to solidify their plans for implementation.
Similar industry studies, such as the State of Sales report, show that other commercial units are planning for more aggressive AI growth. For example, over the next three years sales teams expect 139% growth in the use of AI to automatically recommend products to customers based on their preferences.